![]() ![]() While Chat is a big improvement to SMS, the new standard still has its detractors who say it isn't as good as Apple iMessage or WhatsApp, which offer end-to-end encryption. The standard will give carriers an opportunity to sell RCS services to businesses, a market that the GSMA estimated will grow to $74 billion by 2021. Android messages vs allo upgrade#Many low-cost phones won't be able to use the new messaging standard, but GSMA estimated that 3 billion people may upgrade to RCS. ![]() The GSM Association (GSMA) estimated that 350 million people will use RCS by the end of 2018, and that number will double next year. AT&T and Verizon quietly agreed to support the standard in the past few months, but haven’t offered a timeline on a rollout, per press reports.Ĭhat, which is being developed by Google but will be a carrier service, could create major opportunities for mobile marketers to have richer communications with Android-using customers who have downloaded other apps like Facebook Messenger for their more advanced features. Sprint supports Chat between compatible Android phones in the United States, while T-Mobile will do so this year. As part of the shift to Chat, Google is “pausing” work on messaging app Allo, per the Verge. Chat is a consumer-friendly name for a standard called Rich Communication Services that is intended to replace SMS. Android messages vs allo for android#The service, simply named Chat, isn’t a standalone messaging app and will run on Android phones as Google partners with mobile carriers globally, per the Verge.Ĭhat offers upgrades for Android users whose messaging relies on SMS, or short message service, the text-based platform that was widely accepted but didn’t offer rich features like high-resolution pictures, videos and GIFs, read receipts, group messaging or typing indicators. ![]() Google is rolling out a mobile chat service to replace standard texting, giving Android users advanced features already found in popular chat services such as Apple's iMessage and Facebook's WhatsApp. ![]()
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